Privacy Policy

Last updated: September 2026

Sugar Bush Society S.L. (“Sugar Bush Society”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, contact us, make an enquiry, book or use our services, or otherwise interact with us.

We process personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”), the Spanish Organic Law 3/2018 on Personal Data Protection and Guarantee of Digital Rights (“LOPDGDD”), and other applicable data protection legislation.

1. DATA CONTROLLER

The controller responsible for the processing of your personal data is:

Sugar Bush Society S.L.
L'Obila 1
03720 Benissa
Alicante, Spain

Email: hello@pjs-agency.com

Sugar Bush Society S.L. is a subsidiary of PSKAAS GmbH.

Where PSKAAS GmbH or another company independently determines the purposes and means of a specific processing activity, the relevant entity may act as a separate or joint controller. Where applicable, you will be informed accordingly.

2. PERSONAL DATA WE MAY COLLECT

Depending on how you interact with us and which services you use, we may collect and process the following categories of personal data:

Identity and contact information
Such as your name, email address, telephone number, postal address and other contact details you provide to us.

Booking and service information
Information relating to enquiries, bookings, rentals, events, consulting or coaching services, including dates, preferences, requirements and correspondence relating to those services.

Payment and transaction information
Information relating to payments, invoices and transactions. Where payments are processed by third-party payment providers, payment details may be processed directly by those providers.

Communication data
Information you provide when contacting us by email, contact form, telephone, social media or other communication channels.

Technical and usage data
Depending on the configuration of our website, we may process information such as your IP address, browser type, device information, operating system, pages visited, referring website, date and time of access and similar technical information.

Marketing preferences
Information regarding whether and how you wish to receive marketing communications from us.

3. PURPOSES AND LEGAL BASES FOR PROCESSING

We may process your personal data for the following purposes:

Responding to enquiries

When you contact us, we process the information you provide in order to respond to your request and communicate with you.

The legal basis is, depending on the circumstances, taking steps at your request prior to entering into a contract, performance of a contract, or our legitimate interest in responding to business enquiries.

Providing our services

We process personal data where necessary to organise and provide our services, including event production, experiences, rentals, tourism-related services, consulting and coaching.

The legal basis is generally the performance of a contract or taking steps prior to entering into a contract.

Bookings, administration and payments

We may process your personal data to manage bookings, contracts, invoices, payments and related administrative matters.

The legal basis is the performance of our contractual obligations and, where applicable, compliance with our legal obligations.

Website operation and security

Technical information may be processed to operate, maintain and secure our website, prevent misuse and ensure the proper functioning of our services.

Where applicable, this processing is based on our legitimate interests in providing a secure and functional website.

Marketing and newsletters

Where you have provided your consent, we may use your contact details to send you news, offers, invitations, updates or other marketing communications.

You may withdraw your consent at any time by using the unsubscribe option provided in the relevant communication or by contacting us at hello@pjs-agency.com.

Where legally permitted, certain communications with existing customers may also be based on our legitimate interests, subject to your right to object.

4. COOKIES AND SIMILAR TECHNOLOGIES

Our website may use cookies and similar technologies.

Cookies that are strictly necessary for the operation of the website may be used without consent where permitted by applicable law.

Analytics, advertising, social media or other non-essential cookies will only be used where an appropriate legal basis exists and, where required, after you have provided your consent.

Further information about the cookies and technologies used on our website, including their purposes, providers and duration, should be provided in our Cookie Policy and cookie consent settings.

You may change or withdraw your cookie preferences at any time through the cookie settings available on our website.

5. SHARING YOUR PERSONAL DATA

We may share personal data with third parties where this is necessary to provide our services or operate our business.

These recipients may include:

hosting and IT service providers;
booking and reservation providers;
payment service providers;
event venues, accommodation providers and other service partners;
professional advisers, including accountants, tax advisers and legal advisers;
communication and email service providers;
analytics and website service providers; and
public authorities where disclosure is required by law.

Where service providers process personal data on our behalf, we take appropriate measures to ensure that such processing is carried out in accordance with applicable data protection law.

We do not sell your personal data.

6. INTERNATIONAL DATA TRANSFERS

Some of our service providers may process personal data outside the European Economic Area (“EEA”).

Where personal data is transferred to a country outside the EEA that does not benefit from an adequacy decision by the European Commission, we will implement appropriate safeguards where required by law, such as the European Commission's Standard Contractual Clauses, together with any supplementary measures that may be necessary.

You may contact us for further information regarding the safeguards applicable to international transfers of your personal data.

7. DATA RETENTION

We retain personal data only for as long as necessary for the purposes for which it was collected.

The applicable retention period depends on the nature of the data, our relationship with you and applicable legal requirements.

In particular, contractual, accounting and transaction-related information may be retained for the periods required under applicable tax, accounting and commercial laws.

Where processing is based on your consent, we may process the relevant information until you withdraw that consent, subject to any retention required to demonstrate compliance with our legal obligations.

8. YOUR DATA PROTECTION RIGHTS

Under the GDPR and applicable data protection law, you may have the right to:

request access to your personal data;
request correction of inaccurate or incomplete personal data;
request deletion of your personal data;
request restriction of processing;
object to processing based on legitimate interests;
request portability of your personal data where applicable;
withdraw your consent at any time where processing is based on consent; and
lodge a complaint with a competent supervisory authority.

Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.

To exercise your rights, please contact us at:

hello@pjs-agency.com

We may request information necessary to verify your identity before responding to your request.

You also have the right to lodge a complaint with the Spanish Data Protection Agency (Agencia Española de Protección de Datos – AEPD) or another competent data protection supervisory authority.

9. DATA SECURITY

We implement appropriate technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.

However, no method of transmitting or storing information electronically can guarantee absolute security.

10. THIRD-PARTY WEBSITES AND SERVICES

Our website may contain links to websites, platforms or services operated by third parties.

We are not responsible for the privacy practices of independent third parties. We recommend reviewing their privacy policies before providing them with personal information.

11. SOCIAL MEDIA

We may maintain profiles on social media platforms.

When you interact with us through such platforms, the relevant platform provider may independently process personal data in accordance with its own privacy policy. Depending on the platform and functionality used, we may also receive information relating to your interaction with our profile.

Please refer to the privacy information of the respective social media provider for further details.

12. CHILDREN

Our website and services are not generally directed at children.

We do not knowingly collect personal data from children through our website unless this is necessary for a particular service and an appropriate legal basis exists.

13. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our services, website, processing activities or applicable legal requirements.

The latest version will always be available on our website. The date of the latest update is stated at the top of this Privacy Policy.

14. CONTACT

If you have questions about this Privacy Policy, the processing of your personal data or wish to exercise your data protection rights, please contact:

Sugar Bush Society S.L.
L'Obila 1
03720 Benissa
Alicante, Spain

Email: hello@pjs-agency.com

Phone: +49-173 345 8007

Owner: Peggy Kaas & Stella Kaas

ES VAT: B42673202

Inscrito en el Registro Mercantil de Alicante

tomo 4248, folio 165,

hoja A-167096

SUBSIDIARY: PS:KAAS GmbH